Lake Champlain Chocolates

The Lake Champlain Chocolates Flagship store is a visitor destination that highlights the company’s core products and celebrates the art of chocolate.

TruexCullins led an extensive programming and visioning process to reimagine the entire shopping experience. Visitors now enjoy an enhanced retail space, a hot chocolate café, and views into the Innovation Kitchen, where pastries, ice cream, and small batch chocolate specialties are made.

The retail interiors incorporate elements from the manufacturing process and natural materials that celebrate the company’s 40-year history in Vermont. The design of the store drives sales and positions the company well for the next stage of its growth, including greater focus on the company’s sub-brands and secondary products.