Burton R&D and love for a legend
by TruexCullins, March 23, 2011
We are thrilled to be continuing our work with Burton Snowboards, helping them develop facilties that tell the Burton story. Our latest project with Burton opened earlier this year: a 10,000 sq.ft. prototype shop dedicated to the late snowboard icon Craig Kelley. We attended the opening and dedication of the new facility on January 13th along with 300 Burton employees, pro team riders and friends.
TruexCullins has been working with Burton since 1996, when we first designed the primary workplace and public lobby at their global headquarters in Burlington. Since then we’ve continued to work with Burton on an ongoing basis, assisting with various projects from departmental expansions to custom workstation designs.
This latest venture not only provides a state-of-the-art manufacturing facility for rapid prototyping of experimental snowboards; it also tells the story of the legendary professional snowboarder Craig Kelley. The entrance is marked by a canopy of avalanche fencing, memorializing Craig’s tragic death on the slopes in 2003. Out front, an old snowboard press speaks to Craig’s devotion to snowboard design, and a crow sculpture sits on top, a reminder of the legend that a crow perched on his gravestone at his memorial service.
The R&D prototype facility – simply refered to as “Craig’s” – is open to the public for tours, so get down there and check out this impressive display of creative industrial design in person. In the meantime, here’s a cool video of Jake talking about the new space and his time with Craig:
More info is available about the Craig Kelley prototype facility in this press release on the Burton website.
And stay tuned here for more good work happening this summer!