TruexCullins Wins Gold Key Award for Excellence in Hospitality Design

by Matt Bushey, November 28, 2017

We are thrilled to announce that our design team was awarded BDNY’s prestigious Gold Key Award for the recent renovation of Jackson Wyoming’s Mountain Modern Motel. Winning the award for Best Lobby in the Budget/Focused Service category, the Mountain Modern Motel transformed a classic roadside motel and reinvents the standard motel typology.

The Gold Key Award is presented by Boutique Design Magazine and honors the hospitality industry’s most influential and innovative design work. TruexCullins was one of four finalists in the Best Lobby – Budget/Focused Service category, competing against design teams from London, Canada, and Singapore. Kim Deetjen and Keith Nelson accepted the award at the Gold Key Awards Gala in New York City this month, hosted by Boutique Design New York (BDNY).

You may have read our recent blog post about the Rebirth of the Roadside Motel, and how the Mountain Modern is reviving – and reinventing – the classic motel experience. The property is located at the crossroads of Grand Teton National Park and Gros Ventre Wilderness, a short distance from Yellowstone National Park. The redesign of the Mountain Modern celebrates the surrounding landscape and highlights the unique culture and spirit of Jackson Hole, repositioning the motel as a “basecamp” destination for adventure sports and wilderness enthusiasts.

The Lobby offers more shared and communal space than a typical motel, inviting guests to gather outside of their rooms. The space features a breakfast room, café, and a lounge with a fireplace and community map table. A color palette of grey, white, and red is complemented with natural wood accents, creating an upbeat and engaging atmosphere that appeals to Jackson’s bold and adventurous outdoor community. To further expand on the basecamp concept, every element of décor in the lobby serves a functional purpose. Shelves are populated with guidebooks and walls are adorned with outdoor equipment available to rent such as backpacks, coolers, and snowshoes. The lobby essentially serves as an outdoor gear outfitter for guests.

This is one project we return to often on our many trips to Jackson.

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